Local turns out to be the key term in understanding the power of swarm logic. We see emergent behavior in systems like ant colonies when the individual agents in the system pay attention to their immediate neighbors rather than wait for orders from above. They think locally and act locally, but their collective action produces global behavior. (Johnson 74)
Now, apply this to popular culture, and you are close to what I want to do. However, I am not doing consumers or fan culture. I think that this applies quite well to the production side of the equation alone.
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